Cambridge Analytica, Data Firm At Center Of Facebook Privacy Scandal, Will Close

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Cambridge Analytica and its parent company SCL are shutting down, citing a “siege of media coverage” that drove away its customers. The data gathering firm at the center of Facebook’s controversy over user privacy has been under intense scrutiny from both the U.S. and U.K. governments for pushing advertisements to potential voters on the social network using improperly obtained profile data. “The company is immediately ceasing all operations,” the data firm announced in a surprise statement, noting that “parallel bankruptcy proceedings will soon be commenced.” The company said that the deluge of media reports on its data acquisition were “unfounded accusations,” and claimed it was being “vilified for activities that are not only legal, but also widely accepted as a standard component of online advertising.”

Data firm at center of Facebook privacy scandal will close

Via abcnews.go.com
 

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